EV charging

ubitricity

44Mixed / Improving

0 followers

ubitricity.com

Operator of the UK's largest on-street EV charging network, converting lampposts into charge points across British cities; wholly owned by Shell since February 2021.

Green Score

44/100
Mixed / Improving
Greenwashing risk
medium
Data confidence
medium
Method
how it is calculated
Climate Impact & Solution35%72

Does the core business genuinely avoid or reduce emissions, or build climate resilience? Share of revenue that is actually 'green'. Fossil-dependent models score low.

ubitricity directly accelerates EV adoption by deploying low-cost lamppost charge points at scale for the roughly 8 million UK households without off-street parking, reducing transport emissions in a segment underserved by other infrastructure models; the network surpassed 14,600 public charge points by mid-2026 and signed a 10-year ~16 GWh/year solar PPA to supply renewable energy, but the 5kW slow-charging spec limits actual energy throughput impact per unit, and no lifecycle or avoided-emissions quantification has been independently published.

Decarbonization & Targets20%18

Credible, science-based targets (SBTi), a real net-zero plan with progress to date, and CDP disclosure — not just a dated press release.

No standalone SBTi-validated targets or CDP disclosure was found for ubitricity as a separate entity; the company operates under Shell's umbrella, and Shell's own net-zero-by-2050 ambition has been widely criticised as unvalidated and weakened — Shell was specifically cited in 2025 as a company that quietly watered down its climate targets ('greenrinsing') — with no near-term science-based milestones verified for the ubitricity subsidiary.

ESG & Operations15%38

Operational footprint, labour and social practices, and governance quality across the company's own operations and supply chain.

ubitricity publishes no standalone ESG or sustainability report; its supply of REGO-backed renewable electricity is a positive but is a commodity certificate mechanism rather than additionality, and the newly signed solar PPA (Iddenshall, 17.6MW, Cheshire) is a step toward direct sourcing though it covers only 'a significant portion' of demand with no percentage disclosed; labour, governance, and social practices data at entity level are absent, and Trustpilot reviews cite recurring charger reliability failures and opaque billing practices post-Shell rebrand.

Transparency & Verification15%22

Quality of disclosure, independent third-party verification, and how much hard data backs the company's claims.

ubitricity does not publish a standalone sustainability or impact report, has no independently verified GHG inventory at entity level, and no CDP disclosure; its renewable energy claim rests on REGOs, which lack rigorous additionality verification, and the only quantitative forward-looking commitment found is the ~16 GWh PPA figure — no avoided-emissions, utilisation rates, or scope 1/2/3 data are publicly accessible.

Integrity15%42

Controversies, litigation, pollution, fossil-fuel lobbying, conflict-zone involvement and governance scandals. Higher means cleaner.

ubitricity itself carries no direct pollution, litigation, or governance scandal on record, but its parent Shell faces material integrity risk: Shell appears on greenwashing controversy lists including accusations of misleading net-zero advertising, was named among companies that weakened climate targets in 2025, and the broader pattern of fossil-fuel majors acquiring EV charging assets to manage reputational exposure creates a structural conflict-of-interest that a skeptical investor must price in for any Shell subsidiary marketed on green credentials.

Ownership

Why it's on ClimateTicker

ubitricity operates the UK's largest on-street EV charging network — over 14,600 public charge points, predominantly lamppost-integrated — providing genuinely useful transport-decarbonisation infrastructure for the ~8 million UK households without private off-street parking. The core business is real and impactful, but the company is wholly owned by Shell, a major fossil-fuel producer with a documented history of greenwashing and weakened climate targets; sustainability credentials must therefore be stress-tested at the parent level, where integrity risks are material. ubitricity's own operational disclosures are thin and not independently verified at entity level, with no standalone SBTi target or CDP submission found.

mitigationubitricity earns revenue by charging EV drivers per kWh or session through lamppost and bollard charge points installed under multi-year contracts with UK (and some European) local authorities, who typically receive a revenue-share; the company also generates income from charge-point installation, maintenance services, and network management fees.

Commitments & Certifications

Controversy & Greenwashing Watch

lowCharger reliability failures and billing complaints post-Shell rebrand

Multiple Trustpilot reviews report recurring charge-point failures, unexplained payment holds of up to £40, and delayed fund releases of 7–10 days after the Shell Recharge rebrand, pointing to deteriorating service quality and potential consumer harm.uk.trustpilot.com

highShell parent greenwashing and weakened climate targets

Shell, ubitricity's sole owner since February 2021, was cited in 2025 as a company that quietly weakened or delayed its own sustainability and net-zero targets ('greenrinsing'), casting doubt on the integrity of green claims made by all Shell subsidiaries.eco-business.com

mediumStructural conflict: fossil-fuel parent acquiring EV charging for reputational cover

Industry observers noted at acquisition that Shell and other oil majors buying EV charging networks risk using such assets to create a 'green halo' while continuing to invest overwhelmingly in fossil fuel extraction, creating a structural greenwashing concern for ubitricity.chargedevs.com

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