ubitricity

44Mixed / Improving· Provisional
0 followersEV charging
ubitricity.com

Operator of the UK's largest on-street EV charging network, converting lampposts into charge points across British cities; wholly owned by Shell since February 2021.

44/100
Mixed / Improving· Provisional

ClimateTicker Green Score · how it's calculated

Greenwashing risk: mediumData confidence: medium

Ownership

Why it's on ClimateTicker

ubitricity operates the UK's largest on-street EV charging network — over 14,600 public charge points, predominantly lamppost-integrated — providing genuinely useful transport-decarbonisation infrastructure for the ~8 million UK households without private off-street parking. The core business is real and impactful, but the company is wholly owned by Shell, a major fossil-fuel producer with a documented history of greenwashing and weakened climate targets; sustainability credentials must therefore be stress-tested at the parent level, where integrity risks are material. ubitricity's own operational disclosures are thin and not independently verified at entity level, with no standalone SBTi target or CDP submission found.

mitigationubitricity earns revenue by charging EV drivers per kWh or session through lamppost and bollard charge points installed under multi-year contracts with UK (and some European) local authorities, who typically receive a revenue-share; the company also generates income from charge-point installation, maintenance services, and network management fees.

Commitments & Certifications

Controversy & Greenwashing Watch

lowCharger reliability failures and billing complaints post-Shell rebrand

Multiple Trustpilot reviews report recurring charge-point failures, unexplained payment holds of up to £40, and delayed fund releases of 7–10 days after the Shell Recharge rebrand, pointing to deteriorating service quality and potential consumer harm.source ↗

highShell parent greenwashing and weakened climate targets

Shell, ubitricity's sole owner since February 2021, was cited in 2025 as a company that quietly weakened or delayed its own sustainability and net-zero targets ('greenrinsing'), casting doubt on the integrity of green claims made by all Shell subsidiaries.source ↗

mediumStructural conflict: fossil-fuel parent acquiring EV charging for reputational cover

Industry observers noted at acquisition that Shell and other oil majors buying EV charging networks risk using such assets to create a 'green halo' while continuing to invest overwhelmingly in fossil fuel extraction, creating a structural greenwashing concern for ubitricity.source ↗

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