Toyota Motor Corporation

NYSE: TM33Laggard· Provisional
0 followersAutomaker·Toyota City, Japan·Founded 1937
www.toyota-global.com

World's largest automaker by volume, with a dominant hybrid (Prius, RAV4 Hybrid) portfolio but a delayed battery EV transition and documented lobbying against EV mandates in multiple markets.

33/100
Laggard· Provisional

ClimateTicker Green Score · how it's calculated

Greenwashing risk: highData confidence: high

Why it's on ClimateTicker

Toyota is the world's largest automaker by volume and a genuine pioneer of mass-market hybrid technology (Prius since 1997), but its 'multi-pathway' strategy has functionally served to delay a full battery-EV pivot while the company simultaneously engages in documented, aggressive lobbying against EV mandates and emissions standards across the US, Australia, UK, Canada, and the EU. The gap between Toyota's polished climate reports and its real-world policy actions is one of the widest of any major automaker, earning it the third-worst anti-climate lobbying rating globally behind only Chevron and ExxonMobil per InfluenceMap.

laggardToyota generates ~$291 billion USD annually by designing, manufacturing, and selling passenger vehicles, light trucks, and commercial vehicles across 170+ countries, with after-sales service, financial services, and parts rounding out revenue; hybrids and ICE vehicles still constitute the overwhelming majority of unit sales.

Commitments & Certifications

Controversy & Greenwashing Watch

mediumGreenpeace: no absolute total GHG reduction target

Greenpeace Japan called on Toyota in March 2026 to set absolute total GHG reduction targets, noting Toyota's 589.57 MtCO₂e footprint equals more than half of Japan's national emissions.source ↗

highGamified employee lobbying platform ('Toyota Policy Drivers')

A December 2025 Guardian investigation revealed Toyota deployed a video-game platform to mobilise ~10,000 North American employees to lobby politicians against environmental rules, including light-duty GHG standards.source ↗

highLobbying against EV mandates in US, UK, Canada, Australia, EU

Toyota has advocated to repeal or weaken zero-emission vehicle mandates, GHG emissions standards, and EV tax credits across at least five major markets from 2023 through mid-2025.source ↗

highFunding of US climate-denying lawmakers

Toyota's PAC contributed $808,500 to campaigns of 207 climate-denying congressional candidates over three election cycles, making it the top auto-industry financier of climate deniers in the US Congress.source ↗

mediumPublic Citizen greenwashing report

Public Citizen published a detailed report in January 2024 finding Toyota's climate policy disclosures mislead consumers by obscuring its systematic role in delaying the global zero-emission vehicle transition.source ↗

highInfluenceMap: #3 worst anti-climate lobbyist globally

InfluenceMap scored Toyota 22/100 on climate lobbying, placing it third-worst in the world behind only Chevron and ExxonMobil, citing active efforts to weaken emissions and EV mandate rules across multiple markets.source ↗

mediumHydrogen Mirai class-action lawsuit over infrastructure misrepresentation

Mirai owners filed a class-action lawsuit alleging Toyota misrepresented hydrogen refuelling infrastructure availability, with only ~60 stations in the US and Canada and sales down 74% in Q1 2024.source ↗

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