Normative

Does the core business genuinely avoid or reduce emissions, or build climate resilience? Share of revenue that is actually 'green'. Fossil-dependent models score low.

Normative's core product is purpose-built to quantify and reduce corporate emissions across all three scopes, and it has been named a Leader in the IDC MarketScape for carbon accounting (2024); however, its climate impact is entirely mediated through clients — Normative itself emits very little and does not directly cut emissions, limiting its direct mitigation score.

Credible, science-based targets (SBTi), a real net-zero plan with progress to date, and CDP disclosure — not just a dated press release.

Normative has an SBTi-validated net-zero-by-2030 target aligned with the 1.5°C pathway, validated through the SME streamlined route, with Scope 3 acknowledged as 97.67% of total footprint; quantitative annual progress disclosure against that target is not prominently published in independently audited public reports, which tempers the score.

Operational footprint, labour and social practices, and governance quality across the company's own operations and supply chain.

As a ~172-person tech firm headquartered in Stockholm with offices in London and Copenhagen, Normative's operational footprint is low; BREEAM/LEED office standards are cited in its net-zero plan, but independently audited labour, pay-equity, or governance disclosures are not publicly available, leaving ESG operational quality difficult to verify externally.

Quality of disclosure, independent third-party verification, and how much hard data backs the company's claims.

The calculation engine has been independently evaluated by TÜV SÜD against ISO/IEC 25051 and the GHG Protocol, methodology documentation is publicly available, and the platform claims 100% audit pass rate across customers; however, Normative's own annual emissions inventory and progress-against-targets data are not published in a standalone third-party-verified sustainability report, which is a meaningful gap for a company selling transparency to others.

Controversies, litigation, pollution, fossil-fuel lobbying, conflict-zone involvement and governance scandals. Higher means cleaner.

No material controversies, litigation, regulatory sanctions, fossil-fuel lobbying, or governance scandals were identified in public records; the company's value proposition is explicitly anti-greenwashing and its product architecture is designed to reduce accidental greenwashing by clients.