NatureMetrics
59Mixed / Improving· ProvisionalUK biodiversity intelligence company using environmental DNA (eDNA) and AI to deliver site-level biodiversity measurement and reporting for 600+ corporate and conservation clients including Unilever and WWF.
Why it's on ClimateTicker
NatureMetrics is a genuine nature-tech enabler: its core product — eDNA-powered biodiversity measurement and its Nature Intelligence Platform — provides the data infrastructure that corporations and conservation organisations need to manage, disclose, and improve their biodiversity footprint, directly supporting TNFD, CSRD, and SBTN compliance. The business does not itself cut emissions or restore nature, but it removes the 'data gap' excuse that has historically allowed greenwashing on biodiversity; its value is real but indirect and contingent on clients acting on the data. No material controversies were found, though NatureMetrics has not publicly disclosed its own SBTi-validated targets or a standalone sustainability report, which limits independent verification of its operational claims.
Commitments & Certifications
Controversy & Greenwashing Watch
NatureMetrics' 600+ clients are predominantly multinationals in energy, mining, forestry, and agriculture — sectors with significant biodiversity footprints — raising questions about whether its data is being used to genuinely improve outcomes or to satisfy compliance checkboxes without substantive change.source ↗
Despite positioning itself as the gold standard for nature transparency, NatureMetrics has not published a standalone sustainability report, GHG inventory, or SBTi commitment for its own operations as of mid-2025, creating a credibility gap.source ↗
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