Nature-based solutions

NatureMetrics

59Mixed / Improving

Guildford, United KingdomFounded 20140 followers

www.naturemetrics.com/

UK biodiversity intelligence company using environmental DNA (eDNA) and AI to deliver site-level biodiversity measurement and reporting for 600+ corporate and conservation clients including Unilever and WWF.

Green Score

59/100
Mixed / Improving
Greenwashing risk
low
Data confidence
medium
Method
how it is calculated
Climate Impact & Solution35%72

Does the core business genuinely avoid or reduce emissions, or build climate resilience? Share of revenue that is actually 'green'. Fossil-dependent models score low.

NatureMetrics' core eDNA and AI platform provides the high-integrity, site-level biodiversity data that underpins corporate nature strategies aligned to TNFD, CSRD, and Science-based Targets for Nature — making it a genuine enabler of biodiversity action — but the company does not itself restore ecosystems or cut emissions, and impact is wholly mediated by client behaviour.

Decarbonization & Targets20%28

Credible, science-based targets (SBTi), a real net-zero plan with progress to date, and CDP disclosure — not just a dated press release.

No evidence was found of NatureMetrics holding SBTi-validated emissions targets, a CDP disclosure score, or a published net-zero roadmap with quantified milestones for its own operations; the company markets science-based targets as a service to clients but has not demonstrably committed to them itself.

ESG & Operations15%55

Operational footprint, labour and social practices, and governance quality across the company's own operations and supply chain.

NatureMetrics is a knowledge-intensive, lab- and software-based business with a small physical footprint (UK and Canadian labs, partner lab in Indonesia), no evidence of labour violations or governance scandals, and a founding mission deeply aligned with biodiversity conservation, but no publicly available standalone ESG or sustainability report was found to verify operational practices independently.

Transparency & Verification15%42

Quality of disclosure, independent third-party verification, and how much hard data backs the company's claims.

NatureMetrics publicly claims its platform data is 'fully accessible and auditable' and touts clients' TNFD/CSRD readiness, and its methodology is grounded in peer-reviewed eDNA science, but the company has not published its own GHG inventory, third-party-verified sustainability report, or CDP disclosure, leaving a significant gap between the transparency it enables for clients and the transparency it practices itself.

Integrity15%88

Controversies, litigation, pollution, fossil-fuel lobbying, conflict-zone involvement and governance scandals. Higher means cleaner.

No material controversies, litigation, pollution incidents, fossil-fuel lobbying, or governance scandals were identified in any public source; the company was a finalist for the Earthshot Prize and holds backing from reputable impact investors including Just Climate and Ananda Impact Ventures, consistent with a clean integrity record.

Why it's on ClimateTicker

NatureMetrics is a genuine nature-tech enabler: its core product — eDNA-powered biodiversity measurement and its Nature Intelligence Platform — provides the data infrastructure that corporations and conservation organisations need to manage, disclose, and improve their biodiversity footprint, directly supporting TNFD, CSRD, and SBTN compliance. The business does not itself cut emissions or restore nature, but it removes the 'data gap' excuse that has historically allowed greenwashing on biodiversity; its value is real but indirect and contingent on clients acting on the data. No material controversies were found, though NatureMetrics has not publicly disclosed its own SBTi-validated targets or a standalone sustainability report, which limits independent verification of its operational claims.

enablerNatureMetrics sells subscription access to its Nature Intelligence Platform (powered by eDNA laboratory analysis, satellite/geospatial data, and AI) plus consulting services to 600+ corporate and conservation clients across 110 countries, generating recurring SaaS-style revenue alongside project-based field sampling and analysis fees.

Commitments & Certifications

Controversy & Greenwashing Watch

lowClient base includes high-impact industries

NatureMetrics' 600+ clients are predominantly multinationals in energy, mining, forestry, and agriculture — sectors with significant biodiversity footprints — raising questions about whether its data is being used to genuinely improve outcomes or to satisfy compliance checkboxes without substantive change.agri-tech-e.co.uk

lowOwn sustainability disclosures absent

Despite positioning itself as the gold standard for nature transparency, NatureMetrics has not published a standalone sustainability report, GHG inventory, or SBTi commitment for its own operations as of mid-2025, creating a credibility gap.sciencebasedtargets.org

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