Recycling / circular

Greyparrot

46Mixed / Improving

London, United KingdomFounded 20190 followers

www.greyparrot.ai

Provides AI-powered waste analytics hardware and software that continuously tracks waste composition on conveyor belts, giving recyclers real-time data to optimise sorting and compliance.

Green Score

46/100
Mixed / Improving
Greenwashing risk
medium
Data confidence
medium
Method
how it is calculated
Climate Impact & Solution35%62

Does the core business genuinely avoid or reduce emissions, or build climate resilience? Share of revenue that is actually 'green'. Fossil-dependent models score low.

Core product genuinely improves recycling efficiency and diverts recyclable material from landfill/incineration across 65+ facilities in 20+ countries, but the company's own self-reported avoided-emission figure (20 tCO₂eq from 66k tonnes diverted in one year) is strikingly small, unverified by a third party, and the methodology for the GHG calculation is not publicly disclosed, limiting confidence in the scale of impact.

Decarbonization & Targets20%12

Credible, science-based targets (SBTi), a real net-zero plan with progress to date, and CDP disclosure — not just a dated press release.

No SBTi commitment or validated targets found on the SBTi dashboard, no CDP disclosure identified, and no public net-zero roadmap with interim milestones; the company references sustainability in product marketing but has made no credible, science-based commitment covering its own Scope 1/2/3 emissions.

ESG & Operations15%38

Operational footprint, labour and social practices, and governance quality across the company's own operations and supply chain.

The next-gen Analyzer hardware is made from lightweight recyclable materials and uses 10–15% less energy than its predecessor, and the unit is designed and built in Britain to reduce shipping carbon — these are positive but incremental product-design steps, not a published company-level ESG policy covering labour, supply chain, or governance.

Transparency & Verification15%25

Quality of disclosure, independent third-party verification, and how much hard data backs the company's claims.

Greyparrot publishes operational scale metrics (billions of objects detected, tonnes processed, facilities covered) but does not publish an audited sustainability report, third-party verified GHG inventory, or formal ESG disclosure framework; impact claims such as CO₂ avoided figures are self-reported with no visible methodology or independent assurance.

Integrity15%82

Controversies, litigation, pollution, fossil-fuel lobbying, conflict-zone involvement and governance scandals. Higher means cleaner.

No material controversies, litigation, pollution incidents, fossil-fuel lobbying connections, or governance scandals identified in public sources; the company has a clean reputational record and is backed by credible impact-focused investors including Una Terra and Closed Loop Partners.

Why it's on ClimateTicker

Greyparrot is a genuine climate enabler: its AI-powered waste analytics help recyclers recover more material from conveyor belts, diverting waste from landfill and incineration and marginally reducing associated GHG emissions. The customer-level impact is real but modest in absolute terms — the company claimed only 20 tCO₂eq avoided in 2023 across 66k tons diverted — and Greyparrot's own operational sustainability disclosures (SBTi, CDP, formal ESG reports) are entirely absent from the public record, creating a credibility gap between its climate marketing and its verifiable footprint.

enablerGreyparrot sells hardware Analyzer units (mounted above MRF conveyor belts) combined with SaaS dashboards and APIs (Sync) to recycling facilities on a subscription plus setup-fee basis; it also licenses its Deepnest brand-intelligence platform to FMCG companies and packaging producers seeking EPR compliance insights.

Commitments & Certifications

Controversy & Greenwashing Watch

lowSelf-reported GHG impact metrics lack third-party verification

Greyparrot's headline claim of 20 tCO₂eq avoided in 2023 — a strikingly modest figure for 66,000 tonnes of diverted material — is published without a disclosed calculation methodology or independent audit, raising questions about metric selection and integrity.greyparrot.ai

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