Greyparrot

46Mixed / Improving· Provisional

0 followersRecycling / circular·London, United Kingdom·Founded 2019

www.greyparrot.ai

Provides AI-powered waste analytics hardware and software that continuously tracks waste composition on conveyor belts, giving recyclers real-time data to optimise sorting and compliance.

46/100

Mixed / Improving· Provisional

ClimateTicker Green Score · how it's calculated

Greenwashing risk: mediumData confidence: medium

Why it's on ClimateTicker

Greyparrot is a genuine climate enabler: its AI-powered waste analytics help recyclers recover more material from conveyor belts, diverting waste from landfill and incineration and marginally reducing associated GHG emissions. The customer-level impact is real but modest in absolute terms — the company claimed only 20 tCO₂eq avoided in 2023 across 66k tons diverted — and Greyparrot's own operational sustainability disclosures (SBTi, CDP, formal ESG reports) are entirely absent from the public record, creating a credibility gap between its climate marketing and its verifiable footprint.

enablerGreyparrot sells hardware Analyzer units (mounted above MRF conveyor belts) combined with SaaS dashboards and APIs (Sync) to recycling facilities on a subscription plus setup-fee basis; it also licenses its Deepnest brand-intelligence platform to FMCG companies and packaging producers seeking EPR compliance insights.

Commitments & Certifications

other: Listed — Global Cleantech 100 2024 ↗other: Named — TIME Best Inventions 2025 ↗other: Named — WEF Tech Pioneer 2021 ↗other: Winner — UK Green Business Awards 2026, Circular Economy Project of the Year ↗

Controversy & Greenwashing Watch

lowSelf-reported GHG impact metrics lack third-party verification

Greyparrot's headline claim of 20 tCO₂eq avoided in 2023 — a strikingly modest figure for 66,000 tonnes of diverted material — is published without a disclosed calculation methodology or independent audit, raising questions about metric selection and integrity.source ↗

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