Greenly

Does the core business genuinely avoid or reduce emissions, or build climate resilience? Share of revenue that is actually 'green'. Fossil-dependent models score low.

Greenly's core product directly enables GHG measurement and decarbonisation planning for 3,500+ companies across 25 countries, with self-reported figures of 280 Mt CO₂e tracked and 6.7 Mt already reduced or avoided — but these are unaudited, self-declared figures and the causal link between platform use and actual emission reductions at client level is not independently verified.

Credible, science-based targets (SBTi), a real net-zero plan with progress to date, and CDP disclosure — not just a dated press release.

Greenly publicly signals SBTi-alignment in its client tools and holds CDP Accredited Solutions Provider status, and its own ESG report references a 'lean footprint' and B Corp certification, but no independently validated SBTi near-term or net-zero target for Greenly itself was found in public sources, and no CDP disclosure score for the company could be confirmed — limiting confidence in the robustness of its own climate commitments.

Operational footprint, labour and social practices, and governance quality across the company's own operations and supply chain.

Greenly holds B Corp certification and publishes an annual ESG report, operates with ISO 27001 and SOC 2 security standards, and positions itself as a purpose-driven employer; however, as a ~200-person SaaS startup, detailed public data on labour practices, pay equity, board diversity, or supply-chain social standards is limited, and the 2024 ESG report is largely a marketing-oriented document rather than a fully audited disclosure.

Quality of disclosure, independent third-party verification, and how much hard data backs the company's claims.

Greenly publishes an ESG report and claims B Corp certification, CDP accreditation, and alignment with GHG Protocol and ISO 14064, but the firm's own Scope 1-3 carbon inventory is not publicly disclosed in a standalone, independently assured format; self-reported impact figures (e.g. 6.7 Mt avoided) lack traceable third-party verification, and independent reviewers note the platform's AI outputs require significant internal quality control before they meet Big Four assurance standards.

Controversies, litigation, pollution, fossil-fuel lobbying, conflict-zone involvement and governance scandals. Higher means cleaner.

No material controversies, litigation, regulatory sanctions, greenwashing allegations, fossil-fuel lobbying ties, or governance scandals were found in any public source; Greenly's published research has, if anything, called out greenwashing by third parties (e.g. FIFA World Cup carbon neutrality claims), and no conflicts of interest or war-zone involvement were identified.