FloodFlash

45Mixed / Improving· Provisional

0 followersParametric flood insurance·London, UK·Founded 2017

FloodFlash provides parametric flood insurance that pays out instantly when a sensor detects floodwater reaching a pre-agreed depth, covering high-flood-risk commercial properties that traditional insurers decline.

45/100

Mixed / Improving· Provisional

ClimateTicker Green Score · how it's calculated

Greenwashing risk: lowData confidence: low

Why it's on ClimateTicker

FloodFlash provides genuine climate adaptation value by insuring high-flood-risk commercial properties that traditional insurers refuse to cover, using IoT sensors and parametric triggers to accelerate disaster recovery payouts. Its core product directly addresses the widening protection gap driven by climate change, making it a credible adaptation enabler. However, FloodFlash has no publicly verifiable SBTi targets, CDP disclosure, B Corp certification, or sustainability reporting, so its own operational ESG profile is essentially a black box.

adaptationFloodFlash earns insurance premiums as a Managing General Agent (MGA) underwriting parametric flood policies backed by Lloyd's of London capacity and reinsurers including Munich Re; revenue is generated when sensor-triggered policies are sold to commercial property owners in the UK and US who cannot obtain traditional flood cover.

Controversy & Greenwashing Watch

lowAcquisition by NormanMax — ESG continuity unknown

FloodFlash was acquired by NormanMax Insurance Solutions in February 2025; post-acquisition governance, ESG commitments, and whether the independently operated product ethos will be preserved are not publicly disclosed.source ↗

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